SUCCESS FOR WELL BRED PRODUCTS AT THE SIAL EXHIBITION IN CHINA

Each year, the SIAL International Food Exhibition in China is one of the great international meeting places for stakeholders in the food industry market. With 66 000 visitors, 2900 exhibitors and 65 countries represented, the 17th edition was again a crossroads for innovation and trade interactions. And on this occasion, the Well Bred products from Brocéliande were the new centre of attention, and provided the attraction for the taste buds of all the visitors from throughout China. With 100% enthusiasm for our 100% French ham at the tasting on our stand, this wonderful success again contributed to the recognition of our food chain, our strategy and our products.